Affiliate Program

Partner with Grand Reef and grow your referral revenue through a straightforward affiliate programme built for publishers, streamers, affiliates and marketing partners across Canada. We welcome content creators and traffic partners who want a clear way to monetise casino and sportsbook audiences, with practical tools, flexible marketing assets and an easy onboarding process.

Programme purpose

Our affiliate programme exists to connect performance-focused partners with a reliable gaming brand. We provide the promotional assets and commercial framework partners need to attract players, while you focus on building audiences and driving quality traffic. The programme is designed to support a range of partners - from blogs and comparison sites to streamers and social channels.

Partnership benefits

We offer partners a series of operational advantages aimed at making referrals simple to manage and track. Benefits include timely reporting, a library of creative assets ready for local campaigns, and access to offers tailored for different audience segments. Partners can expect practical promotional material, regular updates on new features, and cooperative promotions when appropriate.

Commission structure

We provide clear, performance-based commercial arrangements that are competitive and straightforward. Commission types are available to suit a variety of partner models - from revenue-share to hybrid structures - and payouts are handled via standard affiliate procedures. Exact terms are agreed during onboarding so partners can choose the option that best fits their traffic and conversion profile.

Tracking and reporting

Transparency is central to our partnership approach. We supply reliable tracking links and reporting dashboards so you can monitor clicks, registrations and active players in near real time. Reports include the metrics you need to optimise campaigns - conversions, net revenue and player activity - and we work with partners to reconcile any tracking discrepancies quickly.

Marketing tools and support

Partners receive a range of ready-made assets - banners, landing pages and creative copy localised for Canadian audiences. We also support customised campaigns on request and provide best-practice advice for conversion optimisation. Our affiliate team is available to review creatives, suggest landing strategies and help align promotions with your audience.

Long-term cooperation

We look to build ongoing relationships rather than one-off deals. Successful partners benefit from periodic reviews, flexible commercial adjustments and priority access to seasonal campaigns. If you’re focused on steady growth and fostering long-term player retention, we offer a partnership framework that supports scale while keeping operational friction low.

Ready to learn more or start the sign-up process? Contact our affiliate team through the partner portal and we’ll walk you through the next steps.